Strega is the Italian word for "witch" and since legends of witchcraft at Benevento date back to the time of the Lombard invasion, it was a natural choice of name for the liqueur.
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Strega
Liqueur
Liquore Strega is an Italian herbal liqueur produced since 1860 by the Strega Alberti Benevento S.p.A. in Benevento, Italy. Its distinctive yellow color comes from the presence of saffron. Wikipedia